Separated acquisition audiences from remarketing audience pools to focus the budget and growth strategy in top-of-funnel.

Crafted new Dynamic Product Ads (DPA) campaigns and leveraged Dynamic Ads for Broad Audiences (DABA) to ensure the most relevant products were shown to the highest-intent customers based on what Meta’s algorithm deemed customers were most interested in and where they were in the customer journey.

Prior to working together, GreenPan had been repurposing evergreen creative without extensive testing of new concepts, ad types, and messaging.

Due to the stiff competition within their vertical, we opted for more brand-specific and educational messaging to differentiate GreenPan from its competitors. After extensive research, ideation, and testing, we leaned into messaging that celebrated the non-toxicity of GreenPan’s cookware– a key differentiation value proposition. We also leveraged on-topic, thumb-stopping hooks, such as “Are you polluting your body?”, which ultimately drove 35%+ of thumbstop rates.

Vastly diversified creative ad types such as UGC and other concepts beyond GreenPan’s standard studio-produced video content showcasing their products in-use in the kitchen.

Tested a variety of different creative angles in addition to creative types to learn which worked best with different audiences,

Of note, GreenPan built a separate campaign to scale with influencers, which included partner sites and celebrity endorsements.

Seeing that GreenPan shoppers may be feeling overwhelmed by the brand’s expansive product catalog, we worked together to design a quiz to help home chefs with varying levels of cooking needs and skills narrow down their selection for a more customized shopping experience. With this quiz landing page, we were able to drive the highest conversion rates of the whole site.